Tiger of Sweden – Spring/Summer 2010 Lookbook
Renowned label Tiger of Sweden have taken a more-than-usual casual approach for their upcoming spring collection. The brand, founded all the way back in 1903 by tailors Hjalmar Nordström and Markus Schwarmann, are traditionally known for their sophisticated formal wear, having started their trade dressing Sweden’s finest in suits to wear to work. Now a more contemporary brand, designers Christian Lippich and Ronnie McDonald have helped to draw the fine line between casual and formal wear with their newest lineup. Placing an emphasis on bright colours and fitted aesthetics, their creative pieces such as a shawl neck sweater and a cropped leather jacket are as equally stylish as their sleek, chic suits.
More images after the jump.
Tiger of Sweden Spring/Summer 2009
Inspired by the fashion sense of early Bob Dylan and the 1980’s London Blitz Club scene, Tiger of Sweden has released its spring / summer 2009 collection. The collection features a simple color palette consisting of black, white, and a few pastels, but garments are made more interesting with checked and patterned detailing. Large scarfs, over-sized bow ties, and a selection of what Tiger of Sweden refers to as “rich-poor” shoes and boots act as accessories to clean cut blazers and loose pants. The spring / summer collection is intelligent yet playful, sharp yet relaxed.
See the rest of the collection after the jump.
