PrimiAm Fall/Winter 2009 Collection

According to their website, prim i am “focuses on well thought-of details and aims to unify fashion with function in any occasion”. The Danish label, which was first established in 2007, give the public a preview of their autumn/winter collection. Featuring several pieces such as chinos, shirts, jackets, and knitwear including cardigans and sweaters, the minimal colour palettes give off a sophisticated Scandinavian look, which is a guaranteed to be a good selection of garments come the cold months.
See more of the collection after the jump.






