Rugby – Spring 2010 Collection Video

Rugby recently released a few images of their Spring/Summer 2010 collection. Now to go along with those images is this video presentation by RRL. To reflect the styles of the warmer weather, Rugby heads to the shore to put together looks appropriate for the beach, the boardwalk, and for biking. There’s a lot of great looks in the vid for both men and women, but we feel that the men’s styles are the central motivator of the video.
The video can be seen here: Rugby Presents: The Spring 2010 Collection Video
Uniform Experiment – “South” Spring/Summer 2010 Lookbook

Hiroshi’s back at it again with a new collection from his Uniform Experiment line. For Spring/Summer 2010 entitled “South,” Fujiwara presents a stylish collection that evokes the styles of the city, countryside, and beach environments. The looks are very casual with shirts, cardigans, tops, and shorts. The suits in the collection reflect the city life, and can be very much intermixed with the rest of the items in the range. Beach prints, plaids, and golden colors are the standout details in the collection. Overall, Uniform Experiment’s Spring Summer 2010 is probably one of the more versatile collections presented so far.
Vogue Diaries: Logged On
Vogue Diaries has an interesting video that goes behind the scenes of a photoshoot that includes some of the fashion industries most influential bloggers. Among them are a few of SwipeLife’s favorites such as Tommy Ton of Jak & Jil and Todd Selby of The Selby. Other noted bloggers in the video include Bryan Boy, Michelle Phan, Mary Tomer, Yvan Rodic, Hanneli Mustaparta, Catherine Kallon, and Garance Dore. This video is a great view inside the minds of the bloggers and how they interpret the fashion industry according to their thoughts, words, and images.
Moncler Grenoble – Fall/Winter 2010 Show and Presentation (With Video)

Grand, epic, awesome, are just some of the words that come to mind when describing Moncler Grenoble’s Fall/Winter 2010 presentation this past Sunday. According to GQ, Grenoble is a new line from Moncler, and what better way to make the introduction than with giant scaffolding structures holding your models in place. Set at Pier 59 at Chelsea Piers, the whole collection was exhibited like toy soldiers on a skeletal display. With the appropriate weather conditions for the show, helicopters hovered around as well to take videos to highlight the entire everything that was going on. Spectators were also treated to a light show that was quite reminiscent of a Christmas light spectacular.
As for the collection, everything was elegant, and very “Moncler.” Parkas with unique structures around the bodies of the wearer were very sculptural and elegant. If there’s any testament to the omnipresence of the label, one should count how many people are wearing their Moncler jackets not only this fashion week, but around this whole season as well.
Continue reading for the video and images.
Undercover – Spring/Summer 2010 Lookbook

Jun Takahashi of Undercover creates a Spring 2010 collection that brings together athletic and casual styles on the same page. As one of streetwear’s most acclaimed labels, Undercover is always at the forefront of what original Japanese fashion should be. For Spring/Summer 2010, a range of parkas, blazers, trousers, and more all have the acquired details Takahashi has been known for. Subtle trimmings, vibrant prints, quality material, and original patterns are all evident here. There’s admirable balance to the style, which can be adapted to any occasion or environment.
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Stone Island Shadow Project – Spring/Summer 2010 Lookbook

Stone Island Shadow Project for Spring/Summer 2010 follows the same formula it’s been following for the past seasons. If you’re appreciative of high technical designs with futuristic detailing and super functional styles then the Shadow Project range is right up your alley. As always, outerwear will receive most of the attention in the collection with impressive designs. Colors for the range include sky blues, olives, orange, and greys. The T-shirt range in the collection is great as well with graphics that give more detail on what the Shadow Project is all about.
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The Local Firm – Autumn/Winter 2010 Show

Swedish fashion label, Local Firm combines inspirations from art, architecture, and design. A lot of their influences come from the Bauhaus movement and former Europe’s eastern block. For Fall 2010, we see a lot of the contrast of sophistication and streetwear into the range with long trenches, knits, denim, leather, and more. Bauhaus is thoroughly evident in this collection, as geometric details such as lines and trimmings give off an architectural feel to the pieces.
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TRIWA – Turtle and Naked Brasco Watches

Watch brand TRIWA has released two versions of their newest Brasco model. The ‘Turtle’ and ‘Naked’ Brascos are hand cut and polished from acetate to create a tactile sense of enduring quality usually reserved for that of Ivory and Tortoise Shell. It’s not so often watches get these the tortoise treatment, so it’s the perfect complement to some of the sunglass styles we often see. Both models are also ideal for night and day accessorizing.
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Junya Watanabe – Fall 2010 Show

While New York Fashion Week is still moving along, we thought we’d catch up a bit of some of the labels we’ve missed from the European Fashion Week shows. In keeping with the Fall 2010 styles in mind, Junya Watanabe gives a show in Paris that’s reminiscent of the Jazz band era. With a color story ranging from blacks, greys, tans, browns, olives, and blue, we get a sense that the collection is ready for any weather condition. We’re thoroughly impressed with the range of rain parkas, as well as the suits, blazers, denim, and tweeds. Patterns such as plaid and camo also make it to the collection, which gives the range some standout details. Overall, Junya Watanabe 2010 gives of a sophisticated mood with casual sensibilities in mind.
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Bespoken – Fall 2010 Show

Bespoken could possibly give the other Fall 2010 labels a run for its money in the “coolest” collection category. From first glance, thoughts of French New Wave cinema comes to mind with its grey color tones, short suits, fedoras, and bow ties. It’s eerily similar to the likes of Band of Outsiders, but the style is definitely easily discernible. There’s a boyish quality to the collection, poetically channeling the looks of Jean-Paul Belmondo, Gérard Blain, Jean-Pierre Léaud, and Maurice Ronet. As for the collection itself, we find ourselves gravitating to the buffalo plaid blazer, the hats, the short blazers, and a few of the round collar tops.
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