Puma Unity Beer
A lot of cross-promotional ideas can come off as gimmicky, especially when they are advocating unity in reference to the greatest tournament on the planet. We’re all for Puma Unity Beer, however, which represents a truly outstanding convergence of ideas. The renowned sports apparel and clothier has teamed up with artisanal brewers Collective Sao Gabriel to concoct a special World Cup brew meant to promote unity. While Puma may not be an official sponsor of the World Cup, it’s hard to argue their place in the annals of football history, and the current direction of their company reflects a desire to use their position to raise awareness about the need for good sportsmanship and a common goal. Collective Sao Gabriel is not as well known but certainly no less esteemed; in fact, they claim that their company was founded during “a search for truth and honesty in the world of beer,” and a “quest for more substance, more authenticity, and more meaning from our day-to-day experiences;” these are concepts we think just about anyone can relate to. What the beer actually tastes like is anyone’s guess, as both companies are keeping it under raps until the Cup draws closer; however it’s safe to say that with these two companies at the helm we’re sure it’s nothing short of spectacular. Oh, and the bottle looks awesome, too.
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Sapporo Space Barley Beer
Japanese brewmasters Sapporo have outdone everyone. Forget the highest alcoholic content, or the most expensive packaging; their latest creation, Space Barley, is a superlimited brew whose barley was cultivated during a five month space mission. Since the beer came to fruition as a joint research project with Okayama University, most of the 100 liters that were brewed will be used for experimental purposes (read into that what you will). Sapporo will be conducting a lottery for 60 lucky people to take part in tasting events at their six breweries; the winners will pay $115 for a six-pack, with the proceeds going to a charitable science program for Japanese children.
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Carlsberg 900 Limited Edition Beer
Beer gets a luxurious makeover with the Carlsberg 900. With only 200 made, this limited edition luxury beer comes complete with a very upscale packaging. All bottles were numbered and are neatly placed inside the box accompanied by a limited edition card. The packaging was done by WERK studio and BSP Marketing and was only available to a few restaurants.
