Avoid – Spring/Summer 2010 Collection
Jamool presents an exclusive preview of Avoid’s Spring/Summer 2010 collection. Included in the editorial pages also are a quick interview from Avoid designers Takayuki Inokawa and Kido Akira. Inspiration for the collection, as the duo mentions isn’t pointed out to one singular theme, but rather a reflection of their drive to build quality items for people to wear. Within the collection also is a series of Hawaii inspired items. Backpacks and shirts bear an Aloha print, that the designers feel is the fun side of their collection.
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Native Son – Fall 2010 Video Directed by Eric Ray Davidson
Kyle Fitzgibbons, who has moved on as Band of Otusiders designer to his now Native Son project, presents a video preview of the label’s Fall 2010 Collection. With its recent debut during this New York Fashion Week, the styles seen on the video are rendered in this carefully executed film format. We’re not too sure if 3-D glasses are needed for the full effect, but the vid is definitely worth the look. Suits, blazers, coats, in the collection are nicely form fitted with blacks and greys being predominant in the collection. Everything works well together given the eerie effect of the video that is set within a warehouse.
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Percival – Autumn/Winter 2010 Video
Chris Gove, Luke Stenzhorn, and Olivia Hegarty are the minds behind new British label, Percival. For their Autumn/Winter 2010 collection, 16 garments were produced in a range that consists of Harris tweed, beeswax cotton from Scotland, chunky lambs wool, and heavyweight Melton from Yorkshire, and fine Portugese cotton melange. As you could already tell, Percival will be one of those labels with a knack for quality materials in their designs. According to Chris as told to the folks from Out With the In Crowd, “From a distance we wanted the collection looks like classic worker wear, but we tried to subvert that idea when you take a closer look and start noticing the polka dot, large plaid and pinstripe linings to various jackets and shirts. We had the idea that the linings would almost be secretive in a boyish and cheeky way – you could choose to show those elements if you roll up a sleeve or leave a jacket open. We are still so childish – always fighting, climbing stuff etc – but then we have to go to work and act serious. So the range was really trying to echo those ideologies.”
With its recent launch, Percival is set to move forward with their collection, and from the looks of the video, we’re sure that those who have been watching closely can’t wait to see everything come into fruition for the brand. Percival should go on sale around August/September. Stay tuned to Percival to know where items can be purchased when released.
Visit: www.percivalco.com
Continue reading to view Percival’s Autumn/Winter 2010 Video
Rugby – Spring 2010 Collection Video
Rugby recently released a few images of their Spring/Summer 2010 collection. Now to go along with those images is this video presentation by RRL. To reflect the styles of the warmer weather, Rugby heads to the shore to put together looks appropriate for the beach, the boardwalk, and for biking. There’s a lot of great looks in the vid for both men and women, but we feel that the men’s styles are the central motivator of the video.
The video can be seen here: Rugby Presents: The Spring 2010 Collection Video
Uniform Experiment – “South” Spring/Summer 2010 Lookbook
Hiroshi’s back at it again with a new collection from his Uniform Experiment line. For Spring/Summer 2010 entitled “South,” Fujiwara presents a stylish collection that evokes the styles of the city, countryside, and beach environments. The looks are very casual with shirts, cardigans, tops, and shorts. The suits in the collection reflect the city life, and can be very much intermixed with the rest of the items in the range. Beach prints, plaids, and golden colors are the standout details in the collection. Overall, Uniform Experiment’s Spring Summer 2010 is probably one of the more versatile collections presented so far.
Vogue Diaries: Logged On
Vogue Diaries has an interesting video that goes behind the scenes of a photoshoot that includes some of the fashion industries most influential bloggers. Among them are a few of SwipeLife’s favorites such as Tommy Ton of Jak & Jil and Todd Selby of The Selby. Other noted bloggers in the video include Bryan Boy, Michelle Phan, Mary Tomer, Yvan Rodic, Hanneli Mustaparta, Catherine Kallon, and Garance Dore. This video is a great view inside the minds of the bloggers and how they interpret the fashion industry according to their thoughts, words, and images.
Moncler Grenoble – Fall/Winter 2010 Show and Presentation (With Video)
Grand, epic, awesome, are just some of the words that come to mind when describing Moncler Grenoble’s Fall/Winter 2010 presentation this past Sunday. According to GQ, Grenoble is a new line from Moncler, and what better way to make the introduction than with giant scaffolding structures holding your models in place. Set at Pier 59 at Chelsea Piers, the whole collection was exhibited like toy soldiers on a skeletal display. With the appropriate weather conditions for the show, helicopters hovered around as well to take videos to highlight the entire everything that was going on. Spectators were also treated to a light show that was quite reminiscent of a Christmas light spectacular.
As for the collection, everything was elegant, and very “Moncler.” Parkas with unique structures around the bodies of the wearer were very sculptural and elegant. If there’s any testament to the omnipresence of the label, one should count how many people are wearing their Moncler jackets not only this fashion week, but around this whole season as well.
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rag & bone Crafted by Timberland Boot Company – Fall 2010 Footwear Collection
Fashion label rag & bone has partnered up with the Timberland Boot Company to launch a limited collection of men’s footwear this coming Fall of 2010. Set to debut today at Project Las Vegas, the range will combine “English tailoring with American-informed work wear and is being marketed and sold as “rag & bone crafted by Timberland Boot Company.” Included in the collection will be three brand-new Timberland Boot Company® Tackhead series silhouettes, with two colorways for each – six boots in total. They include: Tackhead 8” Zip Chelsea Boot; Tackhead 7” Lace Up Boot; and Tackhead Boat Chukka. Styles are classically constructed with genuine Horween® leathers, Vibram® lug outsoles, mud finish hardware, distinguished black and white stitching and leather midsoles. Each features the signature “rag & bone crafted by Timberland Boot Company” logo on the pull loop and tongue patch. They will release this fall of 2010 at rag & bone retail shops and select Timberland Boot Company stores.
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Undercover – Spring/Summer 2010 Lookbook
Jun Takahashi of Undercover creates a Spring 2010 collection that brings together athletic and casual styles on the same page. As one of streetwear’s most acclaimed labels, Undercover is always at the forefront of what original Japanese fashion should be. For Spring/Summer 2010, a range of parkas, blazers, trousers, and more all have the acquired details Takahashi has been known for. Subtle trimmings, vibrant prints, quality material, and original patterns are all evident here. There’s admirable balance to the style, which can be adapted to any occasion or environment.
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Stone Island Shadow Project – Spring/Summer 2010 Lookbook
Stone Island Shadow Project for Spring/Summer 2010 follows the same formula it’s been following for the past seasons. If you’re appreciative of high technical designs with futuristic detailing and super functional styles then the Shadow Project range is right up your alley. As always, outerwear will receive most of the attention in the collection with impressive designs. Colors for the range include sky blues, olives, orange, and greys. The T-shirt range in the collection is great as well with graphics that give more detail on what the Shadow Project is all about.
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