Nike’s 2014 World Cup Campaign presents “Risk Everything” which is created by ad agency, Wieden+Kennedy. It is directed by Jonathan Glazer which is a follow up piece to the “Write the Future” feature last 2010. This time it delves its focus on the pressure that surrounds star players Neymar, Wayne Rooney, and Cristiano Ronaldo.
This is like a teaser to the World Cup as some of the main stars of the games take to the grandest stage of all. The World Cup will start this coming June in Brazil. As the quote says, “To win glory on the world’s biggest stage, the world’s greatest footballers must be willing to risk everything.”