This mini documentary film features the amazing work of Jonathan Hoefler and Tobias Frere-Jones who are the renowned designers behind the most respected type design studios around the globe which includes the New York Times. It focusses on the profiles of the two artists before their split and their philosophy on creating a typeface. Their personal histories shaped their design ethos. When they teamed up, they cultivated a strong design culture and eventually, an empire. Check out the video which is an official selection for this year’s SXSW Festival.