The popular English chain store, Selfriges has been celebrating the relevance of sports on fashion for six consecutive weeks, and now they’ve come up with a campaign which they call ‘Board Games.’ It is set to be open from March 27 through April 19 right at the Skatepark HTC One Old Selfriges Hotel.
The concept store was remade to look like a full blown skate shop which includes 50 collections from the ultimate designers like Rick Owens, Christian Louboutin and even Stella McCartney. A wide range of skateboard collectibles is also offered which is assigned by the most creative artists like Yohji Yamamoto and Mawi. Slam City Skates will be there regularly to ensure the operations of each design. Check out what they have on display.