North Face releases a brand new collection called White Label. The California-based company has started pushing their products Eastward since 2007 when their CEO Eric Wiseman saw the potential of a five-fold increase from the Asian market. Since then, the label has put its focus that their officials even established a Japan-limited North Face Purple Label afterwards.
The label’s classic silhouettes can be seen on the many fashion pieces from jackets, outerwear, coats accentuated with new details. It also has windbreakers that come with pointed breast pockets and several high collar designs. The entire collection is only available to the South Korean market at this time. We’ll see how this model develops – fingers crossed.