Saif Bakur and girlfriend, Emma Hedlund drew inspiration from 1997’s science-fiction hit film, Gattaca. “Inspiration came from the genre of tech-noir — a fusion of film noir and science fiction,” explained Saif Bakir. I think this may sound absurd to some people, but when I think back to the movie, I’m instantly spun into a more enlightened space. I remember the movie pretty vividly, and it is a film where the costume design really stands out – especially in the case of two of the leading men of the film, Ethan Hawke and Jude Law. I don’t want to digress to much from the show and talk about the movie, so let’s discuss the show. Common is widely knows for its casual, men’s sportswear. The wool suiting is modernly tailored and always paired with long shirting – a very popular trend with a youthful, urban culture. They really made a mark with some impressive graphic prints on the knits and suprisingly, outerwear. And they were not afraid to use branding on lots of the tab zippers and roll neck knits. I know the boys at the Tres Bien Shop are going nuts for this stuff.