Looks like the new Wrangler Denim Performance line can take a beating. They’re breaking new grounds here actually. I’ve never seen a denim video that required explanation about its performance characteristics. It’s like these jeans are the jogging pants of lumber jackets. The videos are in line with the brand’s overall mood. It’s all about the outdoors that involve logging, motorcycles, the woods, forests, and mountains. It’s a really manly commercial. It actually reminds me of that crappy Wolverine: Origins movie that came out some years back and they show Wolverine as a lumber jack.