We got a chance to sit down with Cult of Individuality creative designer, Ron Poisson to discuss inspirations for his upcoming collections and the origins of the label. The styles emerged from many classic American genres including Rock-a-billy, surfer, and motorcycle culture, and it is now finding its home across several subcultures in present day. All of his pieces are inspired by the edgy looks that defined those American eras. That affinity for American culture has been embraced by the world over and the Cult Of Individuality team has really made their imprint on this market.
The showroom/workspace is beautifully adorned with vintage lanterns and picture frames. The rustic tabletops and industrial racks display the multitude of distressed plaid shirts and jackets, durable denim (a highlight in all of their season collections), vintage t-shirts and hats. A wall near the entrance is plastered with photos of clients in the product which includes many celebrated actors and musicians.
The lifestyle of Cult Of Individuality is largely rooted in Rock-N-Roll. The brand encapsulates those many sensibilities of defiance and edginess. Some restrain is exercised because all the collections are very wearable and the styling does not veer way off into the absurd.
We look forward to future collections from Ron and his team. It was evident to see his enthusiasm for the design process, and those visions should be expected to be well-received by the brand’s following.
Thank you to Ron for allowing us into his space. Thank you Lauren and Jasmine for arranging everything.
Visit the Cult Of Individuality site to view their online store, and see where they are currently stocked.
