Although the standard for excellence has long been maxed out at only five diamonds, breezy-cool brand 7 Diamonds has decided to tip the scales, which fall increasingly in their favor with their new spring/summer 2012 collection. Comprised of a variety of casual classics including their renowned collection of pattered shirts and solid denim, the brand even managed to bring usually dark and storm leather into realm of warm weather menswear with a lightweight and simple take on biker gang chic. Highlighted in this excellent film from producer Jack Coleman, the looks of 7 Diamonds act as a refreshing desert oasis against scenery including dirty old freight trains and imposing cacti.
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