The July 4 weekend is in a few days and I’m looking forward to feel those sand in between my toes! Perhaps one could relate why a three-day weekend this summer should be spent on the beach. Your Ray Ban on, a glass of mojito on one hand, the sound of the waves whispering to your ears and the summer breeze brushes through your skin as the sun sets. Pause please. Let’s rewind!
Trendsetters around the globe will sport some bold colors on the beach this summer – orange, lime green, electric yellow, deep blue to name a few. Gone are the days of those long board shorts too. I stand 5’7” and absolutely ecstatic to find trunks in 5” inseams! Slim, updated, athletic fit. The modern man meets the ocean. This same sentence is the inspiration of Lorenz Korder Fort’s Surferwear brand, Olasul.
Born in San Francisco and raised in Peru, Lorenz Korder Fort designs his collection to his highest standards using both local and European quick-drying fabrics. The Peruvian coast- especially the love of the ocean is where this brand starts. Olasul (Ola, meaning “wave”, and “azul”, as in “ blue”) also features Pima cotton T shirts and reverse-knit sweatshirts for those chilly nights at the shore.
Whether you’re sipping some orange crush by the pool or surfing the waves in the ocean one thing for sure, an Olasul will be a core on the shore!
You can pick a trunk-ful of Olasuls at most of the Scoop stores in California, Florida, Illinois, Nevada, New York and Texas. If you want to ride the surfboard sooner, log on to http://olasul.com/shop and have fun in the sun!
