A renowned and long-standing institution in one of the fashion capitals of the world, Norton & Sons have served London’s gentlemen with their sartorial needs since their establishment in 1821. The Savile Row bespoke firm, who specialise in immaculately tailored suits and classic sporting pieces, enhanced their reputation over time with a client list more prestigious than an awards afterparty: Cary Grant, Tony Curtis, Sir Winston Churchill, Frank Sinatra, and more recently, Seth Rogen and Edward Norton (coincidence?). With the help of branding firm Moving Brands, they knew that the primary aim of Norton & Sons should be staying relevant in the ever-changing landscape of men’s fashion. The firm helped Norton & Sons appeal to a dynamic, younger audience while acknowledging and emphasising the firm’s rich heritage, blurring the line between past and present through the engagement of a modern generation respectful of classic British tailoring: “the Englishman at large”.
Visit: Moving Brands
