Clarks Originals has re-launched a special edition of its renowned Desert Trek boot for AW10. To mark the release Clark’s launched its biggest competition ever in the form of an interactive ARG style game. To enter the competition, entrants need to register on www.originalsadventure.com to play. The aim of the game is to discover where in the world the Originals Travellers is heading via the interactive map on the new website.
Players get the chance to plot a pin once a day for 6 weeks, special clues and codes will be released throughout to help players track the Traveller and the winner receives £3,500 of Trailfinders vouchers so they can plan their very own ultimate adventure.
Purchasers of The Special Edition Desert Trek boot (available online only in the UK) will also discover a code on their shoe luggage fob, that when entered narrows down the area to search on the map.
Additional clues will be released via postcards, emails, tweets and on facebook to give players a better the chance of winning.
