The Dickies name has a long, rich history in American workwear. The latest direction of the clothing company looks to update the silhouettes and features of many of their widely recognized pieces and inject new pieces that will seamlessly tie in with the brand’s culture. The main objectives of the line are to remain not-fussy while offering consumers durability, comfort and function. Dickies’ Fall 2010 collection touches back to the Depression Era of 1930′s United States, in that it resembles the overall industrial looks, hues and functionality of the population’s clothing selections during that time. Garments were made to endure those rigors of daily life.
Their latest campaign photos capture a rugged and masculine spirit, and the latest product images of their Worker Pants display the newer tapered-in fits.
Proceed to the jump for more campaign photos and product images. More to come in following weeks.
