Absolut vodka will launch a super premium version ABSOLUT 100 for Father’s Day. Within the concepts of high quality, luxury and uniqueness, which permeate ABSOLUT 100, the vodka has selected three visionaries fashionistas to develop, together with the brand, unique and modern gifts for young and modern men. Only 50 kits per store will be produced and marketed, from the 20th of July, only in the capital of São Paulo. The curators of the project are stylists Felipe and Ricardo Bruno.
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ABSOLUT 100 is a Super Premium Vodka, bold and elegant. An avant-garde symbol of masculinity and adored by the most demanding. Therefore the professionals and brands listed meet the expectations of this consumer profile. With this we offer the possibility of exceptional and unique gifts to celebrate Father’s Day,” said João Rozário, group manager of Trendy from Pernod Ricard Brazil. To boost the launch, during the three Saturdays leading up to the Father’s Day, ABSOLUT vodka will provide bartenders, that will develope cocktails in partner stores to welcome customers.
Stone Bonker, brand of designer João Henrique Correia, designed two options of skinny black ties,in italian silk. One with the square end and one conventional. Each accessory will accompany the black bottle of ABSOLUT 100 in a custom box.The kits will be sold at the Stone Bonker store, in São Paulo.
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