British brand, Ben Sherman have launched a premium capsule collection for AW10. Founded in 1963 when Ben Sherman himself began making shirts in a small Brighton factory, the brand has seen the trends of each new generation come and go over the last five decades. Introduced at a time when British heritage brands are experiencing something of a revival and premium menswear boutiques go from strength to strength, Ben Sherman reflects on the simplicity of the classic pieces that have become true staples of the modern wardrobe. The 12 piece debut collection has been eagerly picked up in this first season by key select and influential UK mens indies such as NUMBERSIXLONDON, HIP, WELL GOSH, RAN SHOP, NORTHERN THREADS and more. http://www.amodernclassic.co.uk.
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In Australia, Ben Sherman have just launched their Spring Summer 2010 Campaign. It is amazing. All of the BenShermanAu social networking sites have got great giveaways and prizes.