With E-Readers gaining in popularity every year, it was only a matter of time before magazines got their digital treatment. Swedish technology company Bonnier has unveiled it’s prototype e-mag reader dubbed the Mag+. The Bonnier philosophy focuses on creating an authentic magazine experience. Aiming to make the digital experience as close to the real thing as possible.

The Mag+ functions mostly as you would expect, but adds some new bells and whistles. A minimalist heads up display monitors the readers progress in percent. Page changes can be achieved with a horizontal swipe while a vertical swipe will allow you to follow text down the page. Focus switches between images and words with hand gestures. Tap a photograph and the text will dissolve away allowing you unrestricted access to the image. Tap a region of text and the image will lose focus allowing the reader to concentrate on the article.

The most interesting feature to make it into the Mag+ is the context menu. Rub your finger back and forth anyplace on the screen surface and every page element will become selectable. Tap any region of text or image to reveal a radial context menu. The context menu allows for upload to the web, email, and various other internet destinations.

Continue reading for more images and a video of the Mag+ Prototype.

Mag+ from Bonnier on Vimeo.

Source: Fubiz