Project Origins comes from the collective known as Make Ink. Make Ink specializes in arts based branding projects such as recent works they’ve done with Levi’s and Adidas. Their newest work is a spoof Adidas campaign highlighting the heritage and history of the ‘brand with three stripes.’ According to Nick Hussey, Director of Make Ink: ‘Project Origins’ is a concept created by us at Make Ink to test the online environment. We specialise in the subversion of branding through art… and like everybody else, we love dinosaurs”
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By relating established messages to these aesthetically pleasing
terrestrial vertebrates we add wit and strengthen the brand in the
mind of consumers.
The campaign instills, and plays on the heritage of the brand whilst
adding an interesting angle. This is sure to attract attention from
existing market segments as well as attracting a new, more visually
aware, creative audience.
As well as standard online advertising utilising social networking
routes by inviting users to befriend these extinct animals adds
another avenue for promotion… It creates an element of fun and
interaction with this subversion of the Adidas brand through art.
I like the idea, but those graphics are poorly executed.
I like adidas footprint