Shake Appeal was kind enough to send us their Autumn and Winter 2009 look book and first let’s say the settings are very cool. The framing of the archways and the way the green leaves in the forest push the clothes into the forefront was a very wise move. One could say the collection is equal parts affluent young California and European grime. Not a whole lot of options are there for the very cold climates which suggests this is a collection for sunny CA which is fine by us. The looks are very clean and unbranded and the denim looks great. Shake Appeal’s M.O. is taste and the style is executed deftly.
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