While Audi’s R8 electric turned heads at this year’s IAA, the tech-happy German brand also debuted its A4 Configurator. Using Microsoft Surface, the Configurator allows multiple users to create the A4 of their dreams in an immersive 3D environment. Simple hand gestures or motions allow the user to alter virtually anything on the A4, with instant results. Paint finish, wheel and tire packages, and interior color scheme are just some of the options that will be available for the user to manipulate. Whether or not Audi plans to take their tech partnership to local dealers remains unknown, but this will surely be a welcome change from the tired 100-page option booklets that luxury car manufacturers cling so fondly to.
Continue reading to see the Video.
Audi Car Configurator on Surface @ IAA 2009 from Neue Digitale / Razorfish on Vimeo.
Wow, everything you could do on a web page with a mouse… without the need for a $10,000 coffee table.
Don’t they know that cars is an old technology ?
As usual with that kind of stuff:
Most people pay for an image of technology, but don’t even give a f** about using technology.
That’s what Audi give them here.
It’s like freedom, power, unity , sustainable dev., etc…
[...] [via] Share and Enjoy: [...]