It’s great to see so many designers going the step further to make their collections conceptual and now we can count Patrik Ervell among them with a very interesting and inventive idea behind his Spring and Summer 2010 collection. In an effort to craft wholly American menswear, Ervell experimented with rust and oxidization, with suits and sportswear stained by rust and jean jackets and button ups washed and aged, sometimes with metal incorporated into the cloth to give a luminous sheen. The romance and decay of industrial age America may be the inspiration but there is a lot of optimism and simplicity to the collection as well.
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Source: Dazed Digital