Many wondered how the esteemed British brand Dunhill would work when designed through the Kim Jones’ lens. Would it be a modern interpretation of what originally made the label great (Thom Browne at Brooks Brothers, Band of Outsiders with Sperry) or a total departure from the established aesthetic (the original Y-3 with Yohji Yamamoto at adidas)? Granted, Jones’ role with Dunhill is more akin to Tom Ford at Gucci, as it isn’t a collaboration but joining as an employee, but the question remained, what direction would Dunhill pursue–the masculine image of a luxury leather brand, or the eccentric, yet tailored, sportswear of the Kim Jones label.
The end result– at least for the 2009 Fall/Winter Dunhill by Kim Jones Collection–clearly leans toward Jones, for better or worse. While toned down from his previous whimsy, the collection certainly has Jones’ touch, favoring sportswear and having a silhouette and aesthetic that is a far cry from James Bond.
Ultimately, the success of the collaboration hinges on finding a new customer for Dunhill, which is undoubtedly the purpose of the partnership. Available at Opening Ceremony.
More images after the jump.