Kanye West, a man who has been spotted in public often wearing Balmain apparel, has called their 2010 spring collection his “favourite line” at the moment, and it is easy to see why. The French label, who collaborated with photographer Karim Sadhi and model Clement Chabernaud for their ad campaign, feature several casual outfits including a denim vest paired with faded yellow jeans and a bomber jacket with fitted combat trousers. The spring collection takes inspiration from motorbike culture, which explains the casual military look as seen in the pictures.
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Source: View on Fashion