NAVA Design Watches by Denis Guidone

Because not every timepiece has to be foreboding and serious, Denis Guidone’s watches play with the traditional expectation of what a timepiece should be. Designed in collaboration with Italian product brand NAVA Design, his four contributions–the Ora, Ora Lattea, Ora Unica, and Tempo Libero–all feature unique design cues, signaling (sometimes with the use of traditional hands) what the time is. For example, the Ora Lattea uses dots, placed where a traditional hand would usually end, while the Ora Unica’s squiggly line’s ends go in place of hands. Available at NAVA Design.

More images after the jump.

Source: Dezeen