Ralph Lauren – Spring 2010

As shown in seasons past, Ralph Lauren incorporates the unique lifestyles from all of his heralded lines: The distinguished and luxurious Purple Label, the sophisticated and urban Black label and the classic American and sporty Polo Blue label. Each are laudable if examined independently, but one could arguably choose to sort the lines in a hierarchy (if by sophistication or price).
There was expertly tailored suiting for the Purple Label noting the sleek, black, 3-piece suit with paisley tie as an example. The overall silhouette is slim and features slim lapels. The addition of the vest and pocket square also heighten the elegance of the entire look. Another standout look is the navy pinstriped button-up with matching pants. This is sportswear for the Purple Label, but it’s the apparent fitted shape and refined tailoring which distinguishes it from the other Lauren lines.
Images from Men.Style.
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A majority of the looks are similar to items found in the Polo website including oxford sportshirts, hefty sportcoats with crests and boldly colored knitwear among other things. There were particular looks that contrasted the preppy All-American collegiate especially the Incan wrap sweater with shawl collar. The sweater is paired with cargo shorts and accessorized with desert boots/Wallabees that evoke a bohemian, western spirit.
Lastly, the Black Label drew inspiration from motocross or F-1 racing in some of their looks. There are motocross jackets and pants. The Black Label customer is an urban dweller who fashions him/herself with current trends. The suiting is very slim and even the knitwear is fitted closely.
Source: Men.Style






































