Tiger of Sweden – Spring/Summer 2010 Lookbook
Renowned label Tiger of Sweden have taken a more-than-usual casual approach for their upcoming spring collection. The brand, founded all the way back in 1903 by tailors Hjalmar Nordström and Markus Schwarmann, are traditionally known for their sophisticated formal wear, having started their trade dressing Sweden’s finest in suits to wear to work. Now a more contemporary brand, designers Christian Lippich and Ronnie McDonald have helped to draw the fine line between casual and formal wear with their newest lineup. Placing an emphasis on bright colours and fitted aesthetics, their creative pieces such as a shawl neck sweater and a cropped leather jacket are as equally stylish as their sleek, chic suits.
More images after the jump.
Source: Def Touch
