Courier Editorial by JFK Magazine

Model Simon de Boekers is featured in an editorial for Dutch publication JFK Magazine, photographed by Ruud Baan. Prior to the photoshoot, Baan thought that courier companies should pay more attention to their employees and dress them in the most fashionable way, believing that image counts. So, with the help of bicycle manufacturers studio Raar, Baan’s fashionable courier is photographed riding along the streets of Rotterdam in studio Raar’s unique hand-crafted bicycles, capturing Baan’s philosophy quite well.
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