It’s a little known fact that pin-up artist George Petty was an innovator during the 1930’s. His amazingly inspirational pin-up illustrations and gatefolds for Esquire popularized the use of centerfold spreads in magazines.
Petty was the artist behind the Petty Girl, an iconic full page cartoon that debuted in the 1933 Esquire innaugural issue. The Petty Girl’s image was soon found on advertisements, postcards and was the subject of Life magazine’s “Petty Girl…is feminine ideal?” later that decade.
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Source: Trend Land