In conjunction with their Spring Parka Campaign launched in February, Uniqlo have created an interactive website which acts as a ‘fashion map’ throughout the city of Tokyo. The unique campaign, called ‘Tokyo Fashion Map’, features 1,000 men and women being filmed around Tokyo sporting Uniqlo’s parkas and then ‘passing’ it to the person next to them, even though they are in completely different locations across the city. This ingenious campaign, made in collaboration with Graffiti Magazine’s ‘Tokyo Graffiti’ publication, is a refreshing welcome to the world of fashion advertising, and is highly recommended for anyone with a taste for style. Check it out.
See more images from the Uniqlo Tokyo Fashion Map after the jump.