If the Matinique Black Label is the well-mannered and reserved older sibling, the Blue Label is most definitely the more playful, mischievous little brother. With its electric colors, mixed and matched patterns and emphasis on comfort, the line is streetwear for the city dweller on-the-go. This is reflected well in the hyperactive Summer 2009 campaign. Models are digitally cut and pasted together in their path of motion, so even those standing still have energy and movement behind them. For this collection, the Copenhagen-based label makes effective use of neon accents, on the trim of sweaters and cardigans, and folded into plaid and geometric patterns and on skinny belts. The result is fun, young and casual. For more, see below or venture over to the Matinique Blue Label site.
See more of the Matinique Blue Summer 2009 Campaign after the jump.
Source: The Fashionisto