Japanese label Giuliano Fujiwara is known for its minimalistic take on fashion and style. The 23 year-old label, which includes a home furnishings line and a skin care line, is now under the direction on Masataka Matsumura. Matsumura is keeping the label’s tradition of minimalism alive, but has incorporated the Japanese concept of Wabi Sabi – finding beauty in imperfection – into the company’s products. For their new lookbook, the brand enlisted the services of Josh Beech, one of the new icons of men’s fashion.
See more of the lookbook after the jump.