Two years ago, inspired by popular labels such as Hysteric Glamour and A Bathing Ape, designers James Ardinast and Daniel Blechman created their brand SOPOPULAR to share their passion for streetwear fashion to the public. According to Ardinast and Blechman, SOPOPULAR stands for a reduced and pragmatic style in male fashion. Their fall/winter collection contains several outerwear garments with minimal colour palettes, including their detailed military-style jackets and long-sleeved shirts, making their line-up a solid, basic collection for men with classic values and an individual style.
Check out the rest of the collection after the jump and a video.
[...] thoughts this afternoon that I wanted to cover here. I was first introduced to the brand about a year ago, when the label was still finding it’s footing and reaching an audience Stateside. A year [...]