What is your mission statement for KILLSPENCER?
To create premium artifacts, handcrafted in Los Angeles by a master, using the best materials and parts found. The most important aspect is function. The design ideas are innovative, simple and must be executed at high-level standards.
It must be taxing to run a company. That’s why it’s so important to have a reliable team to help in your efforts. Can you introduce us to some of your team?
I am fortunate to have a lot of super talented friends and family, who helped make this brand what it is. First and foremost is my girlfriend, Deepika Chopra, who comes from a business and psychology background. She handles the business side of things. She is the smartest person I know. My parents are always there to help out which I’m finding is a rare and special thing. They are dope. When I need photography done, Kevin Ou is there for me. Film is by Lex Halaby, and music creation and production is done by Tyler Burton (VXTOR). My friend, Shant, came through during some tough times as well.
Blogs and online magazines present so many opportunities for designers to market their brand. There has been a wave of positive feedback from the online community about your collection. Now that there is this momentum, how do you move forward with brand development for KILLSPENCER?
I’m so fortunate for all the positive (and negative) feedback. The best part is getting in touch with customers, which has enabled me to respond to their needs and desires, and then I can take action towards it. One thing that has evolved is KILLSPENCER Bespoke. I work with special clients to design and develop premium custom projects under the KILLSPENCER label. I am continuing to develop and expand the current KILLSPENCER product offering at my own pace.
We see strong branding and art direction for KILLSPENCER. One of the things that we took notice of right away was your teaser video. It gave us a small peak into how your bags are made. The mood, the imagery, and the sounds were all collectively amazing. Could you tell us a little bit about the production of this teaser video?
Working on the film was a new experience for me. I’ve recorded a lot of music tracks, but never a legit short film. Working with Lex Halaby and Tyler Burton was a treat. Those guys are nothing short of genius. The idea was to show the mood of development from concept to execution, supported by music that was created from the sounds of all things I hear while I’m creating – the sounds of the dog tag machine, the sewing machine, sketching, etc. All this made possible by the sophistication and vision of Tyler and Lex.
Are there any collaborative projects in the works?
There is potential for it.
Is there possibility for a women’s collection?
Believe it or not, I get a lot of requests for a women’s collection. KILLSPENCER was always intended to be for men, but I’ve thought about it, and I am working with the women in my family – my sister, Danielle, my mother, Kristen, and my girlfriend, Deepika. If I get a green light from them, then I know a women’s collection could take off for me. To have them as a sounding board is something money can’t buy.