The new BMW Museum, adjacent to the Group’s headquarters in Munich, provides a unique brand exprerience. It is a brand museum that showcases the historical evolution of the brand’s competence and innovative strength, along with its achievements and sporting successes. The development of the BMW brand is traced from the past to the present and on into the future. At the core of the exhibition material are the brand’s icons such as the BMW R 32, the BMW 507 and the legendary BMW 2002. Exhibits, encompassing production and racing models as well as concept vehicles, bear testimony to the great history of the BMW brand. Exceptional exhibition technology underlines the aspiration of the Museum’s new concept: “Once again BMW is setting new trends and embarking on untrodden paths to link up the history of its vehicles with that of the company in an exciting and surprising way. Quite simply, fascination and passion is what it’s all about,” says Karl Baumer, Director of BMW Group Mobile Tradition. See the rest of the museum after the jump.