The Phillips Cinema 21:9 is the world’s first cinema-proportioned LCD TV. What that means is that you can now bring a truly enhanced movie theater experience right into your living room. Forget 16:9 or “letter box” viewing, this is how movies should really be watched.
Cinematic Viewing Experience:
We don’t just watch films at the cinema we experience them. The 21:9 aspect ratio of a cinema screen was developed to mimic our own peripheral vision, providing a totally immersive viewing experience.
This immersion is what makes 21:9 cinematic viewing such an all-encompassing experience and why until now it has continued to provide the optimum medium in which to fully enjoy films. Such is its power that we routinely undergo an intensely personal, emotional journey when watching a film in a cinema. It is the experience of ‘losing ourselves’ in a film.
This Cinematic Viewing Experience is extremely difficult to replicate at home. Even the largest conventional TV screen cannot provide the total immersion that we enjoy at a cinema because when it comes to watching a film, the viewing experience isn’t determined by screen size.
Films fill a cinema screen.The images reach right out to the very limits of the screen and of our peripheral vision, enveloping us so completely in the action that we actively ‘feel’ along with the characters in front of us.This cannot be achieved on a conventional 16:9 widescreen TV at home without moving to a ‘letterbox’ view or losing the full scope of the original shot.
Until now. With an aspect ratio of 21:9, the Cinema 21:9 is the world’s first cinema-proportioned LCD TV. In combination with Philips’ Ambilight technology – accurately matching on-screen content to extend the picture beyond the confines of the screen – Cinema 21:9 delivers the most completely immersive home viewing experience possible.
Cinema 21:9. The first TV to deliver a genuine Cinematic Viewing Experience to movie lovers in their own home.